This is the ideal place to include relevant keywords and make the business stand out from its competitors that provide similar services. This section provides an opportunity to highlight specific services the business offers. It also provides the opportunity to talk about the business’ values and how far it has come, and to share its roots. This section is especially helpful if the business has changed names or locations in the past. Make this description uplifting and personal so that Yelp users can form a connection with the business and what the business stands for. Yelp has a section for telling people about the business’ owner or manager and why they love providing their services to customers. Meet the Owner/ManagerĬustomers like putting friendly faces to businesses, especially when it comes to local companies. Here are a few other sections to consider filling out. Once the basics are done, like providing store hours or the correct address, using Yelp to educate potential customers on the company’s background and benefits is a must. Moving Beyond the Basics of a Yelp Business Listing The more we can learn about a business’ audience, the easier it will be to tailor the profile to the audience’s needs. It’s always best to include detailed photos, so think of the pictures that would best benefit people on the hunt for the business’ services.Īn analysis of customer activity on the business’ page – or on similar pages – will help determine what customers are looking for in a business’ Yelp profile, including certain keywords.Include a minimum of five photos featuring the business’ location, exterior design, menus, services, interiors, products and anything else that might make customers choose this business over a competitor.Once the basic profile has been created, it’s time to upload some high-quality images to give potential customers a better idea of what the business offers. Potential customers need to trust the business from the get-go. Try to cover as many as possible to maximize the business’ reach on Yelp, but don’t overstate services if the company doesn’t really offer them. If the business has in-store hours or phone hours, list those, too.Īdditionally, the relevant categories for the business should all be detailed in the “Categories” space. Fill out basic information like the business’ name, address and phone number (NAP). Complete the Business’ Yelp Page Informationįirst things first: the company profile needs accurate details. If you can’t find the particular local business you’re looking for, then set up a new profile.ġ. How to Claim a Yelp Business Pageīefore creating a new Yelp page, check here to see if a listing for the business already exists. If a potential customer can’t find a business on their favorite review site, they will likely move on to a business’ competitor they can find. Not only does every business need a listing on Yelp, but every business also needs accurate information listed, including their address, phone number, hours of operation, etc. This is exactly why local businesses can really benefit from creating and updating their listings on Yelp and monitoring their customers’ feedback. Over 45 percent of consumers surveyed by ReviewTrackers Online claimed that they check Yelp before making a purchase. The Importance of Yelp to Local BusinessesĮvery month, 73.9 million desktop users and 72.3 million mobile users visit Yelp for help during their buying journey. Now that we’ve established just how powerful Yelp is, let’s dig into why a Yelp business listing is important for local businesses or service area businesses. How often can you do a search for a local business without Yelp surfacing at the top? It’s truly a hub of information for customers on the hunt for particular services. For search engines, review sites such as Yelp are considered the most authoritative when it comes to reviews, and no wonder! Since Yelp was founded in 2004, it has contributed millions of reviews for a variety of services, from restaurants to doctors and plumbing companies.
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